Communication collateral for the Post Delivery Comfort and Cleanliness for Mothers
This project was done with Ayzh to help them develop communication collateral for their upcoming products
in essential newborn care, safe birth and menstrual hygiene. This also helped them standardise the visual language, streamline the communication development process and evolve as product lines under a single brand. A lot of these products were in pilot stage, design involvement thus shaped the detailing of training and curriculum in many ways.
Initial
Understanding
Maternity pads are 10 times size of a regular sanitary pad. It is recommended to the mother to be, specifically for use in the first 48 hours post-delivery. It is during this period, many mothers face heavy bleeding – mix of blood and amniotic fluids. Maternity pads are also highly recommended to mothers as it does not rub against the stitches. Along with this, is the disposable mesh (universal size) that helps to keep the pad secure.
Basic Janani Kit
- Post delivery pads (2)
- Mesh panty (2)
- Disposable bags
Initial Sketches
and Visual Language
The visual language had to be universal, with minimal colours and had to follow the brand colour. The Janma brand colour used has always been pink right from the inception of the product. The same language was adapted because Janani is an extension of the Janma kit in terms of maternal care.
Final Janani Manual