Communication collateral for the Maternal Clean Birth Kit with Ayzh
This project was done with Ayzh to help them develop communication collateral for their upcoming products
in essential newborn care, safe birth and menstrual hygiene. This also helped them standardise the visual language, streamline the communication development process and evolve as product lines under a single brand. A lot of these products were in pilot stage, design involvement thus shaped the detailing of training and curriculum in many ways
Initial
Understanding
Simple, low cost, high quality birth kit for use in hospitals and other health facility settings. Infection can be eliminated if good hygiene during delivery is practiced. janma is a Clean Birth Kit by ayzh. The World Health Organization recommended the “Six Cleans” – six simple steps to prevent infection during childbirth. This disposable delivery kit enables healthcare providers to provide the six cleans, giving women and newborns a healthy, happy, infection-free start to life.
Basic Janma Kit
- Gloves
- Soap
- Blood absorbing under-pad
- Surgical scalpel
- Cord clamp
- Baby wiping cloth
Initial Sketches
and Visual Language
The Janma poster with the components. The steps describe maternity care procedure after the delivery process. Every woman deserves a safe and clean delivery, with least possibility of infection in case of both the mother and child, and hence a smooth child birth experience
Janma manual
Expanded Kit
This comprehensive Safe Delivery Kit is an extended version of janma for care during childbirth beyond the Six Cleans
- Sterile cotton dressing pads
- Baby cap
- De Lees mucous extractor
- Baby swaddling blanket
- Small sterile cotton gauze (2)
for cleaning baby’s eyes
- Identification tags for mother
and baby (1 each)
- Baby receiving blanket
- Sanitary pads
The visual language had to be universal, with minimal colours and had to follow the brand colour. The Janma brand colour used has always been pink right from the inception of the product. The same language was adapted. Care had to be taken to not stick to any particular cultural connotations because the kit is distributed across countries like Africa and Greece too
Step Detailing
Janma Poster